From the products they make to the beauty routines of their customers, this brand often strives to optimize. So, when it came to their social media strategy, our client pursued a strategic makeover with functionality and simplicity at the center of their attention. Their goal was to increase sales and drive a five-fold return on assets, and do it by building off of their previous social success.

So we used a foundation of an already established paid social efforts to level up an optimized media plan that drove new and existing customers to make more purchases.

We channeled our paid social skills with the brand’s top-of-mind priorities, analyzed the latest strategies of the brand and highlighted what areas were driving the greatest success. From there, we were able to identify ways we could blend and enhance media efforts in order to expand reach while driving their desired revenue.

As a result, the brand’s social campaign transformation enabled them to reach new consumers and increase overall revenue.