Our client last went through a massive online and offline brand campaign in 2017 to raise awareness of their ability to cope with ‘any situation.’ They hadn’t undertaken any display activity for several years, and we were asked to raise awareness, as well as drive sales, and engage as much people as possible with little wastage.

A test and refine strategy allowed us to continuously track and improve the efficiency of display activity. We could ensure precise targeting by running with video and large formats for brand targeting.

We went along with smaller formats, tagging the creative and mapping the user journey from exposure to conversion. The research which had never been done before enabled us to define the influence of advertising on sales. Both campaigns went through two bursting phases, so we could identify and enhance the media that worked better.

We ran with smaller formats for quicker brand response, marking the innovative and mapping the customer journey from the introduction to conversion. This study had never been done before and it helped us see how the ads influence sales. Both campaigns went through two bursts, so we could learn and improve the media that brought better results.

The overall efforts reached 22.1 million users and the promotios evoked a staggering 80% increase in product searches. Brand activity induced 14 million completed views, with a cost per completed view almost half that of the benchmark. Unique visits to our client’s site increased by 40%, and analysis showed that video was attracting a younger and more affluent new audience.