While being one of the leading trading companies in UK, our client was still outscored by larger competitors. It needed a creative strategy to ensure it maintained its position in a highly competitive and mature market, and continued to attract fresh accounts.

Our client entrusted us to deliver an effective content strategy to fuel its expansion. Our client wanted to be known as the go-to brand for trading beginners, so the campaign was focused on an education process that both taught and motivated would-be traders.

We designed a quality comic that saw eight young and aspiring traders compete to win €150.000. This comic, promoted and distributed entirely via digital platforms, formed the cornerstone of a larger future campaign that resulted in 1,5% increase in referrals across social media, organic search, and new accounts, and most importantly a 37% increase in account subscriptions compared to the past periods.