Our client is an airline company and a part of a competitive playing field, as well. With prominent airline giants staying at the forefront of holiday makers’ minds, we needed to build brand awareness in the vital European market.

Our client takes pride in its customer experience. Everything it does revolves around flyers, their engagement with the brand and joy from their time spent with the it, from booking to landing. With this and the spectacular destinations of our client in mind, it was agreed that the immersive Canvas ad feature on Facebook would better draw the attention of potential customers.

The Canvas feature, developed for smartphones, offers highly engaging perceptual advertising to Facebook users where they can swipe through a carousel of pictures, view panoramic shots and zoom in for greater detail.

Our client reached more than 1.2 million users, with an average viewing time of 15 seconds – five times longer than the average Facebook view, by stimulating interaction through this enticing, immersive ad format. The campaign showed our client that high-quality, immersive, highly targeted advertising can really engage an audience and help create brand awareness and consumer confidence.